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Mary Cloonan
Clarity, Strategy and Growth for Professional Services
At Marketing Clever, we work with ambitious professional services firms to help them grow with clarity and confidence. As a Fractional CMO and strategic marketing adviser, I bring over 20 years of senior experience within law, accountancy, tax, and consulting firms across Ireland, the UK, and the US.
To date, I’ve partnered with eight of Ireland’s top 20 accountancy firms, alongside many other mid-sized firms. With every client, my role is to help partners with a clear, practical strategy that supports their agreed-upon strategy through best practices in market development tactics.
I also bring certified expertise as a CPD-accredited AI Trainer. This means I can help your firm utilise AI safely and effectively as one more tool in the toolkit, to enhance proposals, research prospects, refine client communications, and alleviate pressure on already stretched teams.
At the heart of my approach are three lenses: People, Clients and Markets.
People
Your people are your brand. I help firms strengthen their internal capability, culture and employer profile so they can attract, engage and retain the best. That includes:
Building confidence and skills in partners and teams from LinkedIn to real networking skills.
Identifying capability gaps and filling them smartly.
Developing your people as brand ambassadors.
Ensuring you project the right impression to future hires.
Clients
Winning and retaining the right clients depends on how well you tell your story. I work with firms to refine their client profiles, positioning, and business development processes. That includes:
Defining your ideal client profile.
Showcasing your best cases and client wins.
Strengthening pitches and proposals to convert more often.
Cross selling.
Building structured systems for listening to and learning from clients.
Markets
Growth comes from being visible in the right spaces. I help firms map their market presence, identify opportunity sectors and align their brand with ambition. That includes:
Reviewing where you’re visible today and where you want to be.
Building visibility plans to target specific sectors with the greatest potential.
Aligning brand language, look and tone with your positioning.
Engaging teams so visibility becomes consistent and credible.
Why Work With Me
Trusted by 8 of Ireland’s Top 20 firms, plus many more across the UK and US.
Awarded Best Professional Services Firm by the All-Ireland Business Foundation for multiple years.
Fractional CMO with deep sector fluency in accountancy, law, tax and consulting.
CPD-accredited AI Trainer, blending proven marketing strategy with safe, practical AI adoption.
Known for delivering clarity, momentum and commercially focused results.
Let’s Talk
If you are a managing partner or senior leader who wants your firm to be more visible, more compelling to clients, and stronger in the market, I’d be delighted to help.