Insights | Latest Marketing News

18/08/2026

CMO Roundtable Dublin: Guardians of Strategic Intelligence | PM Forum

Most firms invest heavily in thought leadership and expert content. Few have a reliable view of what that public evidence says, or what it returns commercially.

17/08/2026

The invisible expert: making your best people visible where the work is

Firms ask their best people to develop new business while the wider market knows very little about them. Visibility is a commercial issue, not a social media one.

13/08/2026

Growth, Retention and the Role of Marketing in the Age of PE and AI

More firms are taking private equity investment and AI is changing how business services work. What does business development look like in that world?

11/08/2026

Your last transaction should help you win your next one

Corporate finance teams spend months on a transaction, then reduce it to a logo announcement. The expertise is already there. The marketing job is to extract it.

05/05/2026

From visibility to valuation: what private equity changes about marketing

Private equity has arrived in professional services, and the marketing function has to grow to meet it. A working note for partners post-deal, and partners weighing a deal.

30/04/2026

New Law Society of Ireland resources for small practices, with marketing by Marketing Clever

The Law Society of Ireland has launched Practice Essentials, a free suite of resources for small and mid-sized firms. Mary Cloonan wrote the marketing and growth chapter.

27/04/2026

Where AI earns its keep in marketing and growth: introducing the PROMPT framework

Most firms have moved past the question of whether to use AI. The harder question is where it earns its keep. The PROMPT framework is a structure that Managing Partners can actually use. Free PDF download.

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17/04/2026

The high cost of overlooking client feedback

Most partners believe they understand their clients well, but few can point to when they last asked. The gap between assumption and insight is where revenue is quietly lost.

01/04/2026

Ireland's EU Presidency: A BD Opportunity for Firms

Ireland's EU Presidency will bring a window of national attention. Mary Cloonan on why the firms that benefit most are the ones intentional about where they show up and what they want to be known for.

13/03/2026

AI is changing the way clients choose accountants

Prospective clients are increasingly asking ChatGPT and Gemini which accountancy firms to consider. Mary Cloonan explores the new visibility test, and what partners can do about it.

09/01/2026

Effective new year planning for better business development

January is the month BD plans get written. February is the month they get forgotten. Mary Cloonan on the three small things that separate plans that survive from plans that do not.

09/09/2025

Visible Expertise in Professional Services: Why Focus Wins

In professional services, clarity beats volume. Firms known for one thing stand out. Try to be for everyone, and no one will remember you. Narrow focus creates a hook. It makes your name shorthand for trust. Depth in one area does not close doors. It opens them. Authority travels.