Insights | Latest Marketing News

05/05/2026

From visibility to valuation: what private equity changes about marketing

Private equity has arrived in professional services, and the marketing function has to grow to meet it. A working note for partners post-deal, and partners weighing a deal.

30/04/2026

New Law Society of Ireland resources for small practices, with marketing by Marketing Clever

The Law Society of Ireland has launched Practice Essentials, a free suite of resources for small and mid-sized firms. Mary Cloonan wrote the marketing and growth chapter.

27/04/2026

Where AI earns its keep in marketing and growth: introducing the PROMPT framework

Most firms have moved past the question of whether to use AI. The harder question is where it earns its keep. The PROMPT framework is a structure that Managing Partners can actually use. Free PDF download.

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17/04/2026

The high cost of overlooking client feedback

Most partners believe they understand their clients well, but few can point to when they last asked. The gap between assumption and insight is where revenue is quietly lost.

01/04/2026

Ireland's EU Presidency: A BD Opportunity for Firms

Ireland's EU Presidency will bring a window of national attention. Mary Cloonan on why the firms that benefit most are the ones intentional about where they show up and what they want to be known for.

13/03/2026

AI is changing the way clients choose accountants

Prospective clients are increasingly asking ChatGPT and Gemini which accountancy firms to consider. Mary Cloonan explores the new visibility test, and what partners can do about it.

09/01/2026

Effective new year planning for better business development

January is the month BD plans get written. February is the month they get forgotten. Mary Cloonan on the three small things that separate plans that survive from plans that do not.

09/09/2025

Visible Expertise in Professional Services: Why Focus Wins

In professional services, clarity beats volume. Firms known for one thing stand out. Try to be for everyone, and no one will remember you. Narrow focus creates a hook. It makes your name shorthand for trust. Depth in one area does not close doors. It opens them. Authority travels.

27/08/2025

7 Strategic AI Questions Every Managing Partner Should Be Asking

AI is already shaping how professional services firms work, often without partners realising it. These seven questions will help managing partners take control, reduce risk, and make deliberate choices that protect trust and create space for growth.

18/08/2025

Why Referrals Need a Strong Online Presence (And How to Build One That Works for Your Firm)

Referrals remain the lifeblood of professional services firms, yet in today’s digital world they are only as strong as your online presence. Within seconds of a recommendation, prospects will search your firm, check your website, and scan LinkedIn. This article shows how to make sure what they find builds trust and wins new business.

28/07/2025

AI Training for Professional Services Firms: Frequently Asked Questions

Partners are under constant pressure to deliver more with less. This FAQ blog addresses the questions professional services leaders ask most frequently about AI, from data security and client perception to staff resistance and practical training. Written for law and accountancy firms that want clear, credible guidance without the hype.

18/07/2025

To PE or not to PE? That's not the real question. Leadership is.

Some firms are weighing private equity. Others are already inside the model. The deciding factor for either group is leadership, not ownership structure. Mary Cloonan on what actually drives growth.