Deal storytelling and adviser visibility: speaking at Oaklins’ global conference

Deal storytelling and adviser visibility: speaking at Oaklins’ global conference

In October 2026 I spoke at Oaklins’ autumn global conference, which brought the group’s offices from around the world to Dublin. Oaklins is an international group of more than 900 M&A and corporate finance professionals in 40 countries.

I ran two sessions. A workshop for the brand managers and marketing teams on deal storytelling and adviser visibility on LinkedIn, and a plenary for managing partners on how advisers get found today.

Questions the workshop explored

• How can marketing teams help M&A advisers become more visible on LinkedIn, without posting for the sake of posting?

• How does a closed transaction become a story about the people behind it, rather than a logo announcement?

• How do you tell deal stories while protecting client confidentiality?

Questions the plenary explored

• What did an adviser’s reputation rest on before any of it could be looked up?

• When someone is given your name, what do they do before they get in touch?

• What does an AI tool say about you when a prospect asks it who they should talk to?

• What can an individual adviser do to curate what their own market finds about them?

None of this replaces a good reputation. It is a simple hurdle, and not one worth falling at.

For network and group organisers

I speak at conferences and run workshops for international accounting, legal and corporate finance networks and groups, on deal storytelling, adviser visibility, business development and practical AI. Recent sessions include the HLB International Global Summit in Nashville, the Managing Partners’ Forum in London and the Law Society of Ireland. If you are planning a 2027 programme, my speaker page sets out formats and topics, or email mary@marketingclever.com.