New Law Society of Ireland resources for small practices, with marketing by Marketing Clever

Practice Essentials launched at Blackhall Place on 28 April 2026. Mary Cloonan wrote the marketing and growth chapter and spoke at the launch on where the real opportunity sits for small and mid-sized Irish firms.

The Law Society of Ireland launched Practice Essentials at Blackhall Place this week. It is a free suite of resources for small and mid-sized practices, covering marketing, AI, HR, IT, data protection and operations. Marketing Clever contributed the marketing and growth chapter, alongside contributors on data protection, operations, the employee handbook, and AI.

Speaking at the launch, Mary Cloonan made the case that the future for small Irish practices is genuinely bright. Smaller firms are accessible and close to their clients in ways larger firms often struggle to match. The opportunity is to pick a lane and commit to it. Go narrow and go deep. That is where the real revenue sits, and where firms can build a profile the market actually recognises.

A Law Society survey on the day put the picture into sharper relief.

60% of solicitors said staff management takes most of their day-to-day time.

40% said managing client expectations.

Only 1 in 4 use AI regularly.

That last figure matters. The firms putting AI to work in client-facing tasks today are quietly pulling ahead, freeing time for the work that actually moves the needle. The opportunity for the other three quarters is genuinely commercial, not theoretical. Marketing Clever's AI training for professional services firms is built to close that gap quickly and without fuss.

Practice Essentials is available to download from the Law Society of Ireland. The full launch report is in the Law Society Gazette.