Where AI earns its keep in marketing and growth: introducing the PROMPT framework

Most firms now have permission to use AI. Very few have a clear view of where it earns its keep in marketing and growth. The PROMPT framework is the answer I give Managing Partners who want a structure they can actually use.

Most firms have moved past the question of whether to use AI. The harder question is where it earns its keep. I sit with Managing Partners who know they need to do something but who have been told a hundred different things about which tool to buy. That is rarely the right question.

The PROMPT framework is six commercial disciplines that decide whether AI earns its keep in a professional services firm or quietly costs you. It sits beside Seven Strategic AI Questions Every Managing Partner Should Be Asking, the strategic, boardroom-level companion piece. Together they are the strategic and the practical halves of the same conversation.

PROMPT covers six areas where AI either pays back or burns time: positioning, research, outreach, materials, proposals, and tracking. The framework does not assume the firm has a CTO. It assumes the firm has partners who are short on time and need a sensible structure to hand to a senior team member to run with.

The PDF is available below as a free download. It is one of a series of Marketing Clever frameworks. More to follow.

Download the PROMPT framework.

Whether you want to mobilise your team, sharpen your messaging, or build a pipeline of new opportunities, let us talk about what practical, tailored support could look like in your firm.