What Professional Services want to hear about growth, AI, and visibility.
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Mary Cloonan speaks at conferences and partner events for global networks, mid-sized firms, and professional bodies across Ireland, the UK, the US, and continental Europe. Talks are commercial, evidence-based, and built around what partners and marketing teams actually need to act on. Audiences include accountancy, legal, M&A, corporate finance, wealth management, and consulting firms. Regular platforms include Chartered Accountants Ireland, the Law Society of Ireland, PM Forum, MBL Seminars, and HLB International globally.
Formats: keynotes, half-day workshops, partner sessions, panel contributions, and internal training for marketing and BD teams.
To check availability for your event, email mary@marketingclever.com
Speaker Pack available to download.
Signature Topics
Aligning Marketing with Corporate Goals:
Clients, Markets, People. How partners can connect firm strategy to marketing execution using the Clients, Markets, People framework.
LinkedIn for Senior Advisers: From Profile to Pipeline
How partners and senior fee earners can use LinkedIn as a credible commercial tool, without becoming content creators.
Deal Storytelling and Adviser Visibility
How to turn transactions, mandates, and client work into credible content that builds profile and pipeline. Built for M&A, corporate finance, and transactional law.
Where AI Earns Its Keep in Professional Services:
Practical, commercial AI for partners. What to prioritise, what to leave alone, and how to introduce it without disrupting delivery.
Seven Strategic AI Questions Every Managing Partner Should Be Asking
A keynote built around the seven questions managing partners need to answer before they invest in AI. Strategic, commercial, and rooted in how professional services firms actually run.
Working with Partners on Visibility: A Practical Session for Marketing and BD Teams
For in-house marketing leads and BD professionals. How to influence senior fee earners, produce content they will actually share, and build a light, consistent visibility programme across a firm or network.
Client Feedback as a Commercial Lever:
Why most firms get less from client feedback than they should, and how to turn it into pipeline visibility and retention.
Marketing That Wins Work:
Sharper visibility, better business development, and a stronger pipeline for small and mid-sized professional services firms.
Building Visible Expertise in a Sector:
How partners and fee earners can become known for one thing in the markets that matter most.
Practical Digital Marketing for Professional Services Firms:
A grounded view of websites, LinkedIn, and digital strategy for firms that need it to actually work.
Recent engagements
October 2025 — Beever and Struthers, Manchester "AI and Innovation: Driving Future Growth" (panel discussion at the People's History Museum, third in the People Power series)
October 2025 — HLB International Global Summit, Dubrovnik "Using the HLB Survey of Business Leaders for Practice Development"
November 2025 — PM Forum "Aligning Marketing with Corporate Goals: Clients, Markets, People"
July 2025 — MBL Seminars UK "Marketing That Wins Work"
May 2025 — Law Society of Ireland "Professional Brand and Practical Digital Marketing"
October 2024 — HLB International Global Conference, Vancouver "Leveraging International Surveys within Firms Locally"
July 2024 — HLB International Advisory Conference, Prague "Client Feedback for Practice Development"
October 2023 — HLB International Global Conference, Japan "Using Marketing Assets for Business Development"
Earlier engagements include sessions for Chartered Accountants Ireland, ACCA, CPA Ireland, STEP, and the Ireland Canada Business Association.