Practical tools for professional services firms.

The Marketing Clever toolkit. Marketing in Practice and Growth in Practice were written by Mary Cloonan and published by the Law Society of Ireland in its Practice Essentials series.

These are the working documents I use with managing partners and their teams. Print them, fill them in with the people who will do the work, and come back to them.

Everything here is free. There is no registration and no form to complete.

The Market Development Plan

Eight questions covering people, clients and markets. Use it for a whole firm, a sector or a single service line. Two hours, and you leave with three priorities, each with an owner and a date.

Open the Market Development Plan

The PROMPT Framework

Six questions that tell you whether AI is earning its keep in your firm, or costing you quietly.

Open the PROMPT Framework

Marketing in Practice

Visibility, reputation and consistency, through People, Clients and Markets. Covers LinkedIn, content, testimonials, referrals, digital basics and AI in marketing.

Published by the Law Society of Ireland in its Practice Essentials series.

Download the guide (PDF)

Growth in Practice

Building sustainable success, through the same three. Covers partner roles, choosing a focus, referrals and how to measure whether any of it is working.

Published by the Law Society of Ireland in its Practice Essentials series.

Download the guide (PDF)

More to come

I add to this. If you would like to know when something new goes up, get in touch.

Newsletter

Focused to Grow is my quarterly LinkedIn newsletter. One subject each quarter, on building visibility and winning work in a professional services firm. Subscribe here.